Real Madrid’s Marketing Masterstroke

Real Madrid official store

One feature common to many cities across Catalonia is their “Rambla” – a surprisingly complex concept to describe when you stop and think about it. It is little more than a straight road (more or less), usually lined with trees either side that is located relatively centrally in the town in question. A suitable English translation could be something like “avenue” or “promenade”, but it’s a little more complicated than that.

Continue reading