As socialmediatisation continues its rampant conquer of our attention, free time, thumbs, creativity and now our work, it is no surprise that the Football Culture of South East Asia is finally getting the global acclaim it deserves. Instagram, Facebook and Twitter pages dedicated to fan culture are now broadcasting the exploits of the passionate from Jakarta, Johor, Kuala Lumpur, Surabaya, Bangkok, Palembang, Pahang and Yogyakarta onto the screens of Italians, Israelis and Irishmen during their coffee break.
Asian fanatics developed their own way of supporting their team before the ubiquity of Social Media. They didn’t simply copy the Ultra Model, as is happening now in growing leagues that are exposed to Ultra behaviour elsewhere. They created something different, using Continue reading