The message “practice what you preach” is more relevant than ever. Social media’s ubiquity has facilitated the growth of a macabre, international market for the superficial and the vapid. The inability of platforms such as Twitter, Instagram and Tiktok to accommodate depth in the content posted to them inadvertently promotes the expedient and the striking over the well-researched and the empirical. One negative side-effect of the global social media tsunami is the premium that popular culture places on virtuosity – regardless how selfless or benevolent an “influencer” may actually be away from the filters.
We at FBTG believing in practicing what we preach. Thus, after years of talking critically about fans from Beijing to Buenos Aires via Berlin, we are finally looking in the mirror and being self-critical about “our” Football club.