To European eyes, the A-League appears very americanised. Each season 14 licensed franchises from across the federation (and one in New Zealand) compete for glory in the current highest tier of Australian domestic club Football across two leagues before the top 6 compete in a series of showdown matches until the ultimate victor is decided in the “Premiership” winner-takes-all grand final in an orgy of confetti and loud pop music. For 17 years the Football Federation of Australia (now rebranded as Football Australia) has produced a very corporate and media friendly package by granting licenses to entities that can demonstrate sound financial backing, are not funded by public entities, spend below the player-salary-cap and, intriguingly, present an image that is free of any explicit reference to any nationality or ethnicity in the fabric of its branding.

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